High Performance Events

Off Road Events

Since 1986, Jeff Knoll has been producing high performance events that keep people talking.

The largest and most famous, King of the Hammers (KOH) event from 2007-2011 was built during the worst economy since the Great Depression, and has become a worldwide phenomenon attracting over 35,000 people for the week-long event in 2011, with media coverage from around the globe. KOH gave birth to a national racing series called Ultra4 that continues today. KOH spawned 4 network TV shows, and 5 feature films produced by Hammerking Productions. Knoll sold the widely popular Hammerking franchise in 2011.

Event Management

Carrera Performance Group can produce a turn key event for your company from the small product release and company party, to the full-blown national racing and media event production. From concept to reality, we can handle every aspect of special event planning. We have extensive experience in the generation of competition rule productions, merchandising, logistics, and on-site staffing. In addition, we offer live web coverage services, film production, and media coverage services. With so many years in the promotions industry we can quickly generate return on investment for almost any type of event, large or small. Carrera Performance Group can help you produce a one of a kind event to showcase your business. Please contact us to explore the best method to bring your vision to reality.


At a glance, events we have produced:

  • King of the Hammers
  • Ultra4 Stampede
  • Last Chance Qualifier
  • KOH UTV Race
  • California Rock Crawlers Association (CRCA) Events
  • Off Road 4 Hope Poker run
  • Fall Free 4 All 4×4 event
  • Vegas to Reno Ultra4 The Hard Way
  • Junk Yard Wars Rock Crawling Edition.
  • Extreme 4×4 TV King of the Hammers on Spike TV
  • ORBA SEMA Show display booth
  • ORBA Off Road Expo display booth
  • King of the Hammers Off Road expo Display booth
  • SXS Performance Display Booths, various shows in 2012
  • “Endless Summer UTV Party” October 19th 2012, 2013 for SXS Performance, and the International SidexSide Association.
  • SXS Performance Night run July 18th 2012,2013
  • Silver State Jamboree
  • RallyVenture Navigational Challenge
  • ORBA Leadership Summit

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